Comparison between ZARA and H&M

If you go shopping every week or every two weeks, which brand will be more noticed by you? For me, I think shopping can help me to release stress, and also I can search new apparels from the new updated stores. ZARA and H&M are my first choices because their clothes always fit me well and satisfy my fashion needs. As we all know, people would like to visit stores that they have the most purchases especially when they need apparel for participating special events. Thus ZARA and H&M will be your best choices in terms of their fast-fashion leading status.

Zara serves people more fashion apparels, produces small quantities and gives people unique dressing style. Zara moves so fast because they recognized buyers' needs correctly. They update new items constantly in order to welcome customers to come back and check out the latest styles. If you are a visitor of Zara stores, their selling strategy may be the partially reason that attract you to shopping back.

As every brand needs to satisfy their supply demand, they have many factories to produce clothes. From this aspect, Zara achieves its success due to their factories are most located in Europe, and this reason creates convenient conditions for them to operate stores.

H&M is also a brand that accepted by most people and the prices are lower than Zara. H&M uses different selling strategy from Zara that most of their items are made in-house and distribute to independent factories. That is the reason that their prices are low, so they can attract more customers. However, most people would like to buy Zara because These two brands serve different levels of consumers.

Most of Zara's factories are place in Europe, but H&M choose many Asian factories to reduce their expenditure, so their lower prices can attract more people to visit and come back.

Based on the information about Zara and H&M above, people will know which brand will be your favourite. Zara will be my first choice due to both prices and styles. Which one you prefer?

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